In a significant development within the UK’s angling community, Total Fishing Tackle has acquired Outlaw Pro, a move that has garnered considerable attention among fishing enthusiasts. This acquisition marks a notable consolidation in the fishing retail industry, aiming to enhance the offerings and services available to anglers nationwide.
Outlaw Pro’s Journey
Established in February 2020 by a group of passionate entrepreneurs and anglers, Outlaw Pro quickly made its mark with a 6,000-square-foot megastore in Billericay, Essex. The store became renowned for its extensive range of fishing products and unique features, such as an 11-tonne fish tank, creating an immersive experience for customers. Catering to both novices and seasoned anglers across various fishing disciplines—including carp, match, coarse, and predator fishing—Outlaw Pro emphasized premium products and exceptional customer service. Their commitment extended to next-day delivery and personalized advice, setting a high standard in the industry.
The Acquisition Details
Rumors about Outlaw Pro’s financial challenges began circulating in early 2025, with discussions on various online forums suggesting potential store closures and a shift in business strategy. Users noted significant sales and stock reductions, indicating possible restructuring efforts. By February 2025, reports emerged that Total Fishing Tackle had taken over some of Outlaw Pro’s stores, notably the flagship location in Essex. This transition aimed to integrate Outlaw Pro’s physical retail presence into Total Fishing Tackle’s established online and offline operations.
Implications for the Angling Community
The consolidation of these two prominent retailers is poised to offer several benefits to the angling community:
- Expanded Product Range: Combining the inventories of both companies is expected to provide customers with a more diverse selection of fishing gear and accessories.
- Enhanced Customer Service: Total Fishing Tackle’s established online platform, complemented by Outlaw Pro’s physical stores, aims to offer a seamless shopping experience with improved accessibility.
- Community Engagement: Maintaining physical retail spaces allows for continued in-person interactions, workshops, and events, fostering a strong sense of community among anglers.
However, some concerns have been raised regarding the impact of such consolidations on local, independent tackle shops. Discussions highlight the importance of supporting small businesses to preserve the personalized service and expertise they offer.
Looking Ahead
As Total Fishing Tackle integrates Outlaw Pro’s assets, the focus will likely be on blending the strengths of both brands to serve the angling community better. Customers can anticipate a unified platform that leverages Total Fishing Tackle’s extensive online presence and Outlaw Pro’s experiential retail approach. This merger signifies a strategic effort to adapt to the evolving retail landscape, ensuring that anglers continue to have access to quality products and services.
While the full impact of this acquisition will unfold over time, the commitment to enhancing the angling experience remains at the forefront of this transition.